Welcome

This idea of sustainability can be overwhelming. Everything is going green. What does it mean? Why should I care? Can I really make a difference? What's the difference between greenwashing and the real deal? I hope to share what I'm learning in small bites to make it easy for everyone to follow. It can be easy and simple if we care enough to start.

I work for an environmental building consultant and am pursuing a BA in Design Management at ASU with a few classes in sustainability mixed in. I'm trying to sort this all out as a husband and father.

Monday, February 2, 2009

I've just read the new administration's agenda for creating green jobs and an overview of the energy plan. This quick note is focused on the tax incentive for green cars. Based on some of the prices I've seen for "advanced" vehicles, I wonder if the proposed $7000 tax credit is large enough. I would be first in line to purchase or lease a green vehicle, but my concerns are pretty basic and have been repeated by colleagues and friends. Why can't they make them a little more attractive? I have a hard time getting excited over the stylings of the Prius and the Honda. The other concern is that many of the current "advanced" vehicles are overpriced, in my opinion. Would it kill the designers to make something a little more sexy? Like I've said , I'm just a regular guy trying to make sense of this sustainability thing and make it work for everyone. Yet again my efforts are foiled by high prices and ugly design!